Friends of Frog Ferry Winter / Spring 2026 News

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Winter / Spring 2026 Newsletter
Buoyancy

1. The ability or tendency to float in water or air.
2. An optimistic and cheerful disposition — “the buoyancy of his nature.”

Frog Ferry January Board Meeting

From left to right: Lori Spencer, Jennifer Schloming, Captain Peter Wilcox, Scott Kerman, Nina Byrd, Susan Bladholm, Paul Brodeur (on screen), John Furukawa, Xavier Stickler (Downtown Neighborhood Association), James Paulson, Cindy Tam (on screen; graphic design), Paul Rippey (St. Johns Neighborhood Association), and Alicia Chapman (on call).

Dear Frog Ferry Supporters,

The new year has prompted many of you to say, “You are all so persistent!”

But buoyancy is not just about floating.

Imagining a Portland waterfront activated by a ferry.
It is about optimism with backbone. It is about lifting a city — steadily, persistently — toward what it can be. We’ll take that as a compliment — and chalk it up to buoyancy.

  • The reasons a ferry was a good idea nearly nine years ago are even more urgent today.
  • The project continues to float because it helps address so many of the challenges Portland faces: lagging foot traffic, climate goals, downtown activation, plans to elevate the Waterfront, disaster preparedness, and the desire to reconnect residents with their rivers.

To our supporters and stakeholders: thank you for recognizing the need to do something — with urgency, positivity, persistence, and resilience.

If Portlandia could talk, we believe she would advocate for Frog Ferry.
This is a moment that calls for new solutions, new systems, and new ways of building a healthy urban environment. We must move at a pace that gives people — employees and employers alike — a reason to stay, invest, and believe in Portland.

While we are not ready to announce specifics just yet, we are on the cusp of a significant step for Frog Ferry. We invite you to consider how you might be part of this next wave of momentum.

Bubbling Up: We Could Use Your Help
We’ll soon be launching a campaign to fund essential infrastructure — dock upgrades, a vessel, shoreside charging, a ticketing platform, and marketing.
The PSU School of Architecture explored how urban design interventions can reinvigorate Portland’s waterfront as a more connected, vibrant, and complete urban neighborhood. Like many cities around the world, Portland’s riverfront was once a primary hub for transportation and commerce. The studio built on the work generated by the recent design charrette hosted by the City of Possibility and the thinking of urban planners. Programmatically, they introduce a water taxi that serves as a catalyst for transit-oriented development to foster housing, micro-industries, and food and beverage amenities.
The Frog Ferry Board & Board of Advisors
We are delighted to welcome two new board members: Lori Spencer and Scott Kerman.
Lori joins Frog Ferry with deep experience as a small- to mid-sized business consultant and entrepreneur. As the founder of Oregon Chai, she established the “chai” beverage category in the U.S. market. She has held senior leadership roles at ZoomCare+, New Seasons Market, Tillamook Creamery, Salt & Straw, Beaverton Foods, and Rose City Distilling — to name just a few.

A 7th-generation Oregonian, Lori brings not only business acumen but also a strong commitment to arts, education, entrepreneurship, and community. She currently serves on the boards of Tender Loving Empire and the Metro Region Innovation Hub.

Scott is a social-impact executive, attorney, and civic leader with two decades of experience in nonprofit management, governance, and public service delivery. Most recently, he served as Executive Director of Blanchet House & Farm, one of Portland’s largest and longest-standing providers of meals, shelter, and support services for people experiencing homelessness.

His background spans executive leadership, finance and operations, board governance, and cross-sector collaboration. Scott is currently pursuing work as an independent social-impact executive focused on systems change and collaborative models that strengthen the nonprofit and civic sectors.

Capital Stack: Staying Afloat, Building Forward
2017–2020: Research & Foundation

  • Industry analysis, river studies, key partnerships, community engagement, and governance structure.
  • Approximate value delivered: $15M

2021–2025: Planning & Permissions

  • Developed a long-term vision connecting Vancouver (and surrounding areas) 35 nautical miles south to Oregon City — a seven-vessel, nine-stop system.
  • Identified a Pilot Project between St. Johns (Cathedral Park) and the SW Waterfront (RiverPlace).
  • In July 2025, Frog Ferry secured permission from the City of Portland to use both docks.
  • Approximate value delivered: $25M

2026–2028/29: Infrastructure & Launch

  • Dock enhancements, vessel design/build, shoreside charging, ticketing system, marketing, fundraising, and project management.
  • Approximate funding needed: $22M

Capital Stack

  • $2M – General Public (Spring/Summer campaign)
  • $10M – PCEF/City (Transportation Infrastructure – non-General Fund dollars)
  • $10M – State of Oregon

TimelineWe can deliver a boat on the water within three years of funding.

To date, approximately $40M in goods and services has been delivered through private, nonprofit, and philanthropic effort. Public investment from state and city sources represents less than 1% of the total project to date — under $400K.

We are asking the public sector to partner meaningfully so that ferry service becomes an affordable public amenity for all.

The Benefits: Why Buoyancy Matters
At a time when Portland needs bold, fast solutions to rebuild downtown vibrancy, Frog Ferry advances eight major storylines:

1. Economic Development
Ferries stimulate economic vitality — connecting people to jobs, increasing foot traffic, and supporting local businesses and attractions.

2. Climate & Environment
Portland is falling behind on its 2035 Climate Goals, with greenhouse gas emissions rising year over year. Transportation accounts for roughly 40% of CO₂ emissions. The region ranks among the top 10–25 metro areas nationally for congestion.

Electrified water transit helps reduce emissions while easing pressure on roadways.

3. Portland Love
Frog Ferry is the antidote to “we can’t do anything new.”

Powered by volunteers, informed by ferry experts, and remarkably cost-effective, we have persevered — even when faced with skepticism. We remain optimistic. We love Portland.

Let’s better utilize the infrastructure we already have. Let’s entice more people to walk, bike, reach the waterfront, and explore the region by water.

There is urgency. Portland has fallen to the bottom of several key community health indicators. We need visible, hopeful progress.

4. Health & River Stewardship
River stewardship is restoration. It is healing.

The more people experience the river, the more they care for it. Time near water reduces stress and anxiety and improves overall well-being. Ferries reconnect residents to one of our region’s greatest natural assets.

5. Cost Efficiency
Ferries are cost-effective in capital, operations, and maintenance.

They function like floating electric buses — yet unlike e-buses (which currently have a single domestic manufacturer and long backlogs), there are multiple electric ferry builders.

Existing docks function much like bus stops; large terminals are rarely necessary. Passengers arrive shortly before departure.

6. Emergency Preparedness
Water-based transit is a best practice in resilient river cities.

During ice storms, heat domes, earthquakes, or major roadway shutdowns, ferries provide an additional transportation tool in Portland’s emergency response toolbox.

7. Education
With docks at places like OMSI, ferries become floating classrooms — ideal for field trips, interpretive tours, and learning about river ecosystems.

They also connect to the deeper history of this region — 300 to 30,000 years ago — when canoes traversed these waters as primary transportation.

8. Innovation: Fixing Systems That No Longer Work
We must be brave enough to evolve how we move through our region.

Our goal is to make it easy for people to make choices that benefit the whole community — reducing greenhouse gases, easing congestion, and increasing connections to TriMet and other transit options.

Thank you for staying afloat with us.
How You Can Help
If you have time or expertise in project management, grant writing, accounting, or basic administrative support (meeting follow-up, contact management), we’d love an assist.

Interested? Reach out to susan@frogferry.com.

  • Donate! Your tax-deductible contribution directly supports our advocacy, website, social media, City Council materials, and more.
Thank you for your continued support. Together, we can bring Frog Ferry to Portland!

The Friends of Frog Ferry Team

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